Case Study
Introduction
In the summer of 2019, Dogville was launched as an experiential retail concept creating a new channel for more than a dozen direct-to-consumer brands who were looking to better connect with dog lovers.
Details
Brand sponsors such as Google Home and Nest also participated in the 3000 sq foot pop up in New York’s SoHo district.
Results
Dogville welcomed nearly 100 visitors a day and achieved more than 250 million impressions.
In early 2020, Dogville entered into a partnership with Nordstrom launching their store within-a-store pilot in early March before succumbing to Covid-related closures.
