Case Study
Introduction
When Sephora starts to host birthday parties,we knew that the game had changed.
Girls as young as 13 now had sophisticated makeup routines and brand preferences - even teaching their mothers about their favorite ‘dupes’.
Details
Results
We worked with e.l.f. Beauty to help understand how those preferences were developed and what their key influences were. We also looked into how young women were introduced to skin care routines and products, identifying key moments within the stages of their beauty journey.
