Case Study
Introduction
As Gen Z increasingly uses social platforms to find everything from tutorials to recipes to advice, they are blurring the lines between social, shopping, and search. Untapped was engaged to understand how young people perceive the search giant and the role that Google plays in their lives including planning and participation in everyday activities to special occasions.
Details
Results
The foundational learning from our work has been applied to a range of UI/UX initiatives designed to:
- Increase engagement beyond core search functions
- Increase the credibility of results and recommendations
- Help Google play a bigger part in the cultural conversation
