Case Study
Introduction
A’ja Wilson is a phenom who was won at every level. She is a fierce competitor who has battled through setbacks, obstacles, and broken barriers to reach new levels as an athlete and for the sport itself.
But she is also a deeply complex human being who has acknowledged her personal struggles.
Details
Results
Nike Kids worked closely with Untapped and Ona to adapt the launch strategy for the A’One to a creative concept that would connect with the young girls who looked up to A’ja, but needed to see the other side of her fierce, winning attitude - telling her whole story, including the vulnerable moments that helped her find herself.
