Case Study

Nike Kids

Strategy+

Experiential

Kids in matching white Nike shirts are gathered on an indoor track field, and a large sign above the seats reads "The World is Our Race Track."
Nike logo.

Introduction

Feeling Fly

In partnership with Nike’s Social & Community Impact team, Nike Kids brought together five NYC-based NGOs for an inspirational moment, providing a unique training / running experience, AND outfit each kid for back to school.

A group of kids are walking forward, one girl smiling and gesturing at the camera.

Details

A girl wearing Nike gear runs in front of a group of other children.

Results

Armory Activation

Strengthening the relationship between SCI and their partner organizations opens the door for Nike to do more good in the coming years.

WHAT THE KIDS HAD TO SAY:
“I didn’t know I could run so fast!”
“I can make my goal higher than your goal!”

WHAT THE PARTNERS HAD TO SAY:
“Always love beginning my group of kids to this organization. It's amazing what you guys do.”

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Two men hold microphones and speak to a group of children sitting in front of them at an indoor gym.
A close-up shot of a Nike shoe, worn by someone sitting on a stool in front of kids wearing Nike gear.
Kids walk alongside two adults, all wearing Nike Run gear and one child holds a bannister.
A girl is running by, holding a baton in one hand at an indoor track.
A child raises their hand while sitting amongst other kids at an indoor track.
A girl smiles as she is midair, jumping into a track sand pit, a large Nike banner to her side.