Case Study
Introduction
It’s the payment button at the end of your check-out, but in order to grow their presence, PayPal needed to connect with enterprise customers, demonstrating that PayPal powers everything behind payments too.
Details
Results
Primary and secondary research uncovered opportunities for PayPal to reinvent a number of their offerings for B2B.
We then unified these offerings under the PayPal umbrella through brand and naming exercises and brought it to life with brand and digital content.
