WitchTok and the Death of Your Opinion

TikTok subcultures, like WitchCraft, which may once have been confined to a remote corner of the internet are now able to be front and center for their communities. Gen Z are finding their niche in subculture communities on TikTok – and they don’t care what you think about it. These communities offer an untapped lens into Gen Z culture and brands should take note of subcultural rules if they want to partner with these communities.